Privacy Policy

1. Introduction

Welcome to SF Apparel. We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how SF Apparel collects, uses, stores, and protects your information when you visit our website, purchase products, sign up for limited-release notifications, or interact with our services.

By using this website, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

Personal Information

When you place an order, join our mailing list, or contact us, we may collect:

• Full name
• Email address
• Shipping address
• Billing address
• Phone number
• Payment details (processed securely through third-party payment providers)

Automatically Collected Information

When you browse the website, we may automatically collect:

• IP address
• Browser type
• Device information
• Website activity and usage data
• Cookies and tracking data

3. How We Use Your Information

We use your information to:

• Process and fulfil orders
• Send order confirmations and shipping updates
• Provide customer support
• Improve website performance and user experience
• Send limited-drop announcements and marketing emails
• Prevent fraud and protect website security
• Analyse traffic and conversion performance

We do not sell your personal information.

4. Email and SMS Marketing

By subscribing to our mailing list or SMS updates, you agree to receive:

• Limited release announcements
• Early-access notifications
• Restock updates
• Promotional communications

You may unsubscribe at any time using the unsubscribe link included in emails or by contacting us directly.

5. Payments

Payments are securely processed through Shopify Payments, Stripe, PayPal, or other approved payment providers.

SF Apparel does not store full payment card information on our servers.

6. Cookies

We use cookies and similar technologies to:

• Keep products in your cart
• Understand website traffic and visitor behaviour
• Improve website functionality
• Measure advertising and marketing performance

You may disable cookies in your browser settings, although some parts of the website may not function correctly.

7. Third-Party Services

We may use trusted third-party services including:

• Shopify
• Klaviyo
• Google Analytics
• Stripe
• PayPal

These services may process information in accordance with their own privacy policies.

8. Data Security

We take reasonable technical and organisational measures to protect your information against unauthorised access, misuse, or disclosure.

However, no online platform can guarantee absolute security.

9. Your Rights

Depending on your location, you may have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your information
• Withdraw marketing consent
• Request a copy of your stored data

To exercise these rights, contact us at:

support@sfapparel.com

10. Retention of Information

We retain personal information only as long as necessary to:

• Fulfil orders
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

11. Children's Privacy

SF Apparel does not knowingly collect personal information from individuals under the age of 13.

12. Licensed Brand Notice

Street Fighter and related characters, names, logos, and properties are trademarks of Capcom Co., Ltd.

SF Apparel products are officially licensed where stated.

13. Changes to This Policy

We may update this Privacy Policy periodically. Changes become effective immediately upon posting on this page.

14. Contact

For questions regarding this Privacy Policy, contact:

SF Apparel

support@sfapparel.com